Decorex at Olympia London
Studio Jim has again collaborated with YesColours to create an exhibition stand for 45th edition of Decorex at Olympia London 2023. An exhibition showcasing the best of interior design in the industry.
The Colour Café stand blended YesColours' innovative approach to colour with Studio Jim's vision. The outcome was an exciting display that was vibrant and colourful.
Covering an area that was over 550 square meters, Studio Jim designed a central feature that was a series of playful arches. With one side painted in soothing, mellow colours and the other side in vibrant electric blue. Acting as a link between both halls, these arches enticed all attendees to pass through them, providing an alternating experience one way and on the return.
The surrounding area of the stand also included a Colour Apothecary - an area for the YesColours team to offer expert advice on all things colour, we reused the colour pods from the Sustainability Show, and added a cozy lounge area showcasing products from associated partners. And of course, the delightful Colour Café itself!
With care, the arches were taken down at the end of the exhibition and safely store for future reuse.